﻿ 基于销售季节生命周期的供应链战略适应分析 Strategy Fit Analysis of Supply Chain Based on Life Cycle of Sales Season

E-Commerce Letters
Vol. 07  No. 04 ( 2018 ), Article ID: 27382 , 6 pages
10.12677/ECL.2018.74008

Strategy Fit Analysis of Supply Chain Based on Life Cycle of Sales Season

Xiusen Li, Xiaoyi Wang, Yuejun Pan

School of Mathematics and Statistics, Shandong University of Technology, Zibo Shandong

Received: Oct. 12th, 2018; accepted: Oct. 25th, 2018; published: Nov. 1st, 2018

ABSTRACT

Strategic fit theories of supply chain are analyzed based on the life cycle of sales season. Procedures of strategic fit are also proposed in a cycle review policy for seasonal product. The conclusion is that, right design of multi-cycle replenishment policy based on cooperation and quick response achieves strategic fit between optimal cycle service level and the life cycle of sales season.

Keywords:Supply Chain, Strategic Fit, Cycle Service Level, Life Cycle of Sales Season

1. 引言

2. 供应链的战略分析的基本概念

1) 竞争性战略(Competitive strategy)

2) 供应链战略(Supply chain strategy)

3) 战略适应(Strategic fit)

3. 战略适应性分析的基本过程

3.1. 隐含的需求不确定性分析

1) 顾客对产品或服务需求的属性。例如顾客对产品多样化和提前期缩短的需要，将导致隐含的需求不确定性增加。

2) 顾客服务水平的影响。当供应链提高其服务水平时，就增加了隐含的需求不确定性，虽然实际的需求不确定性并未改变。

3) 产品或服务的类型。如下列产品所带来的隐含的需求不确定性是依次减少的：全新设计出的产品、产品的新款式、成熟的产品、纯功能性的产品(如钢材、燃料)。

3.2. 供应链响应性和供应链效率分析

3.3. 战略适应分析

4. 基于销售季节生命周期的战略适应分析

4.1. 代表供应链响应性的周期服务水平

$CS{L}^{*}=\frac{p-c}{p-c+\gamma \left(c-s\right)+\beta vh}$ (1)

4.2. 基于合作和快速反应的多周期订货策略

$CS{L}_{1}^{*}=\frac{p-c}{p-c+\beta Lh}$ (2)

$CS{L}_{2}^{*}=\frac{p-c}{p-c+\beta \left(L+a\right)h}$ (3)

$CS{L}_{3}^{*}=\frac{p-c}{p-c+\gamma \left(c-s\right)+\beta kh}$ (4)

4.3. 基于销售季节生命周期的战略适应分析

Figure 1. Strategic fit based on the life cycle of sales season

4.4. 算例分析

Figure 2. Optimal cycle service level from (1) to (4)

5. 结束语

Strategy Fit Analysis of Supply Chain Based on Life Cycle of Sales Season[J]. 电子商务评论, 2018, 07(04): 55-60. https://doi.org/10.12677/ECL.2018.74008

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